Why do Printed Images Look Different than on the Computer?
The main reason is the difference in the way computers make the colors compared to the way printers do it.
In a computer, different amounts of Red, Blue, and Green light are displayed to create the range of possible colors for the device. Full intensity Reb, Blue, and Green make white while 0 intensity for the three colors make black.
For printing, we are not starting out with black like we are on the computer. Instead, we are starting with white paper (or some color) and every white paper is a slightly different brightness and shade. Printers apply Cyan, Magenta, Yellow, and Black ink to cover the "white" paper and produce the desired colors. Add to that the fact that there is no standard for the actual color inks used for the Cyan, Magenta, and Yellow making the conversion process from the RGB of the computer to the CMYK of the printer complicated at best.
In addition, computer monitors display images at a much lower resolution and often have noticeable color differences from the actual printed work. The images you are viewing are created at 72 dpi (dots per inch) versus 600 to 2880 dpi for the actual print.
This difference means that prints show greater contrast, texture, color depth, and saturation than a screen image. In addition, computer monitors are often calibrated differently and can therefore introduce differences in brightness, contrast and color depth.
While we have made every effort to present images that represent the final print, most of our customers find the printed image dramatically superior.